March 6th, 2012 › fashion › Fabiana Semprebom › no comments ›
“He in this moment I discovered that I have a principal
Legend: Victoria, after the fashion show stage, happy family harvest of her happiness filled his face
Legend: David Beckham holding the 9-month-old daughter Harper for the first time to New York Fashion Week to join in
Legend: David Beckham is still the audience “part-time photographer, photographed the wife’s new work, he also sat next to the famous” The Devil Wears Prada “, the U.S. version of” VOGUE “female editor in chief Anna Wintour.
Victoria Beckham bid farewell to the singing career for many years, but frequently appeared in a variety of social occasions, with a total entertainment and fashion circles “lingering” in the eyes of most people, her title is always stuck in the “former Spice Girl members “,” wife of the famous David Beckham “, said White, in fact, that is, a lady of luxury. So in 2006, when Victoria was determined to create their own fashion brands, many people are just holding the mentality of onlookers watched with relish. As everyone knows, this flash is already six years, going back to Victoria, she has successfully transformed an industry-recognized fashion designer.
2012 New York Winter Fashion Week has opened the curtain, successfully fought fashion Victoria naturally will not be absent, she’s under the name brand of the Victoria by Victoria Beckham inception eight fashion show, it is particularly important. The Victorian design of the 2012/2013 autumn and winter series was arranged in the New York Public Library put on a show worth mentioning is that husband David Beckham to sit first row of support unprecedented, but also to bring their newborn daughter, Harper, Site response,ApparelAcclaimed great acclaim among a handbag named after her daughter’s name. There are many new elements in the fashion show has always been only the high heels of Victoria, this actually designed a lot of flat shoes. In addition, the show is littered with the caps, she said her husband likes to wear a wool cap and give her a lot of inspiration, the series in baseball clothes inspired by the eldest son.
In the background of the fashion show to talk about the identity of their own fashion designer, The Beckhams jokingly said: “I think he (referring to David Beckham) At this moment, know that I am a principal.” And that “He” In fact, more than including her husband, in fact, really a lot of people do not know, had one of the Spice Girls, who are busy helping a child of David Beckham Beckhams design of the individual shape of a step by step how to become a fashion designer today .
February 1st, 2012 › Louis Vuitton › Fabiana Semprebom › no comments ›
Louis VuittonBag
Not long ago, is located in the mountains of central France, Louis Vuitton (Louis Vuitton) completed a new plant that will produce the luxury brand’s expansion to 70 teams, but the productivity for the entire brand, this is like a bucket of water dripping, the brands, with annual sales of 50 billion euros, there are 3500 in France alone, leather,LeatherBag products like employees.
Louis Vuitton’s strategy is to maintain business operations by small batch production, this plant is only part of it. The size of the company that developed it is not less than the competition area.
The company’s CEO said: “Our problem is how to not dilute their image at the same time for development.”
And mass consumption of different brands, luxury brands must maintain a unique temperament. Louis Vuitton is now close to the limit. Although it is priced to sell limited edition serves thousands of euro package, but thousands of women have is that it marked the letters of the brown and gold bag and wallet. The company is also considering launching a perfume, many high-endFashionWomenHouses are using this product to attract a large number of customers. Louis Vuitton said that only sell in their stores in the fragrance, rather than selling all kinds of perfumeGeneral merchandiseCompanies and perfume shop.
In the luxury goods industry, the brand has a special place. Analysts expected sales of its competitors such as Gucci majority than one billion euros.
Louis Vuitton means that productivity growth in recent years close to the limit, the company has 17 manufacturing man bag, Louis Vuitton handbags and accessories factories, 12 in France, in addition, there are three in Spain, two in California, USA. Louis Vuitton last year’s inventory sales slow, so that it closed some stores in France. The zipper manufacturing company in Asia, only the original.
Financial crisis in the past, the majority of luxury goods companies in the throttle, but Louis Vuitton is slam the brakes. Cassel said sales rose 22% last year, he intends to slow down the growth rate. Prada and Hermes rushing to open boutiques in China, but cassel view, in 20 years time, Louis Vuitton has firmly taken root in China.
Louis Vuitton has 456 stores around the world, more than 100 Gucci, everywhere making it more difficult to select a new address. This year the company will only increase its sales network in the five new stores. Cassel stressed the need to expand the existing store, such as Milan.
In 2002, Louis Vuitton, Mont Saint Michel in France, near the soon to open a factory, a factory under cassel start. In the first factory outside Paris, built in 1977 in central France Saint-Donat, but did not meet company standards, so cassel decided to build one in the vicinity, with the latest machines. New address in Marsaz, can accommodate all of Saint-Donat 200 workers, and even more. Cassel said that Louis Vuitton will be an annual investment in the production cost thousands of euros.
In the past few years has built a Marsaz. Louis Vuitton to find other ways to expand production by Japanese auto makers inspired cassel with a frugal production processes.
By restructuring the group 10 for the U-structure, can save 10% of the space. Cassel said: “We do not have the ability to open new factories to hire 300 new employees.”
Every step of production, Louis Vuitton will analyze the possible benefits. Cassel said shoe factories in Italy, we see that the robot is in receipt of the amount of foot shoe foot model, rather than the workers in the work area and move back and forth between the shoe rack. Use of robots can save a lot of time.
Louis Vuitton has developed a computer program to help cut the leather skin after receiving the staff recognition surface defects.
The procedure to determine where to start cutting the leather, this process greatly reduces the leather waste.
Louis Vuitton has always been known for high quality, but the work is incomplete mechanic living. In fact, there are two ads last year, it shot the workers doing manual labor, but was monitored by the UK advertising ban, and they think it will mislead consumers.
In Marsaz, skilled workers are busy training a large number of novice. Only a few people have footwear experience, while others do not experience in factory work, some people used to be a hairdresser, training dog trainer or dental model maker.
Plant manager, said he expected ingenuity, to participate in collective work and dynamic applicants, with or without prior sewing experience is not a prerequisite.
January 6th, 2012 › Chanel › Fabiana Semprebom › no comments ›
Florence + The Machine’s lead singer Florence Welch (Florence Welch) local time on December 27, appeared fine department stores (Harrods) new store opening activities. Day Florence Welch (Florence Welch) to a dark gray color of the full set of Chanel (Chanel) 2011 autumn and winter series debut, Florence Welch reported that the faithful (Florence Welch) dress this body is She looks so old-fashioned style or rigid it unique?
Florence + The MachineThe female lead singer Florence Welch (Florence Welch) local time on December 27, appeared Fine department stores (Harrods) new store opening events, and activities of the day in her new concertAlbum”Ceremonials “among the songs.
In the opening day, Florence Welch (Florence Welch) to a dark gray color of the fullChanel (Chanel) Winter 2011Series appearances, including a aLaceFolds of chiffon sleeveDress, A pair of black pointedHigh-heeled shoes, And one looks very comfortable,HairyLong darkShawl。
Florence Welch (Florence Welch) a few days ago to aNude colorAntonio La Erdi (Antonio Berardi) A little “Xianqi” ofDressAppearance, today turned into a glamorous witch, full gas field is unnecessary to say, however, reported that the faithful feel that Florence Welch (Florence Welch) that the body full of Chanel (Chanel) 2011 autumn and winter dress, in the end She looks so old-fashioned style or rigid it unique?
Chanel (Chanel) 2011 autumn and winter show
November 3rd, 2011 › Dior › Fabiana Semprebom › no comments ›
Dior Dior jewelry designer Camille Miceli in the official website released a new 3D film “Mise en Dior”, she passed the image to show Mise en Dior necklace making.
Pictures from the film”Mise en Dior”
Welcome and Pearl Dior (Dior Pearl) came to Dior’s virtual world. Go where we are? Hold your breath follow its every move, with Mozart’s original mix of electronic rhythms, so that we feel from the perspective of pearls every winding and tortuous. Each rhythm represents a sign of Christian Dior. Mise en Dior necklace we follow the creative process forward. For the fascinating world of Dior adventure fun, spontaneous and pearl Dior iconic thing in every dialogue, including the Bar jacket, Lady Dior, J’Adore, the star, Dior Addict and so on. Dialogue with them, necklace slowly nearing completion, in that environment, pearls and crystal collisions, each time as the last score until the exciting rattan maximum speed on the ramp, set foot on the part of it The important step leading to beautiful ballroom. Chain reaction, intoxicating excitement, futuristic neon and pure traditional praise poetry, this necklace is made out. It was there, a chair and a pinball machine as the round on the back panel of the decoration. Pearl eventually break, and as part of necklace, more than ever, free-spirited. Delicate, elegant, and this is Dior.
September 30th, 2011 › Global Fashion › Fabiana Semprebom › no comments ›
2012 Spring London Fashion Week came to an end, a six-day feast of British fashion for the coming year will bring the spring and summer fashion trends of the enlightenment which we look with London Fashion Week Spring-Summer 2012 Top Ten Trends Summary.
2012 Spring London Fashion Week came to an end, a six-day feast of British fashion for the coming year will bring the spring and summer fashion trends of the enlightenment which we look with London Fashion Week Spring-Summer 2012 Top Ten Trends Summary.
Printed trousers:
Clockwise from upper left to: Erdem, Clements Ribeiro, JW Anderson, Michael van der Ham, Mary Katrantzou, Vivienne Westwood
Pink water:
Clockwise from upper left to: Richard Nicholl, Felder Felder, Meadham Kirchhoff, Christopher Kane, Antipodium, Roksanda Ilincic
Campaign style:
Clockwise from upper left to: Clements Ribeiro, Marios Schwab, Aquascutum, PPQ, Peter Pilotto.
August 30th, 2011 › Global Fashion › Fabiana Semprebom › no comments ›
Saying how to say? “The soldiers did not want to cook is not a good driver!” Seems particularly absurd to seriously think about a word, in fact, are not unreasonable. Do not do this line, think outside the box will not be subject to the restrictions, but can make unexpected results. This is like a “crash program” (The Clash Project) has been advocated to encourage the artist is not a fashion designer to design clothes , whether you are a photographer, furniture designers and product designers, and even illustrator. The only way they can show the infinite possibilities of fashion.
“Crash program” (The Clash Project) as a “fashion collision” (FASHIONCLASH) the highlight of the exhibition, the first time since the exhibition began in 2009, opening on a big show as dramatic, just the end of this year’s exhibition is the third of the . Compared with previous years, this year joined 10 new artists, these artists from different creative fields, but the similarities are never exposed to fashion design. As curator Matylda Krzykowski said, every exhibitor who represents the unique style of their own, creating a unique background and views on fashion.
Speaking of “crash program” in origin, it is actually born between chat and good food and wine. Four friends: Matylda Krzykowski, Branko Popovik, Nawie Kuipers and Laurens Hamacher-they all have different backgrounds, the creator, but also the promotion of people of different art forms, at a party chatter, the whim discussed the idea Since then, began to put into practice, held once a year. The original intention of this program is to break the bottleneck created by the fashion world stage, creating a clash with the traditional fashion like the new design. Hope where artists from different fields to learn from different ideas for the fashion world has been a bit boring to add some new interesting stuff to create it all themselves, by surprise fashion design. Colleagues, they also hope that through this project will encourage more young designers, even if they are not professional fashion designers, providing them a platform to present their own favorite style. Of course, to say to the most long-term goal, FASHIONCLASH hope is to fashion the possibility of an extension to open as much as possible to, the ability to learn the essence of each variety of art forms to create a wonderful cross design.
Collision in this year’s fashion show, we see a lot of very creative, looks weird but interesting fashion design. Including tables and lamps with integrated clothing, but also to portray themselves as robots or weird tree model. In addition to modeling particular, the production of clothing material is rich and varied. Here, almost invisible, including chiffon, silk and cotton and other traditional fabrics, replaced by a plastic sheet piles children, sponges and other pieces I do not know what the material is difficult to distinguish the “fabric.” Berlin, specializes in painting portraits of the artist Wojtek Scherp Hitler to show how to build a cold-blooded too terrifying; furniture designer Frederik Färg retro cabinets and other elements will be applied to the designer, to create a “furniture” and ; normally good with a camera freeze beautiful fashion blog owner Gunnar Haemmerle also designed his own way quite innovative with a sense of forward-looking futuristic clothing. All works are to fashion, design, art and creativity closely the example of almost every one is amazed to see people “can also be designed so that the original garment, fashion, the original is so diverse.”
July 31st, 2011 › Hermes › Fabiana Semprebom › no comments ›
This year has entered the 50th year of the Milan Furniture Fair as the most influential international exhibitions, has been much public concern. Various well-known household brands have to take this platform to publish to the world are proud of their own new next season.
This year has entered the 50th year of the Milan Furniture Fair as the most influential international exhibitions, has been much public concern. Various well-known household brands have to take this platform to publish to the world are proud of their own new next season. Slightly different with the previous year’s Milan Furniture Fair in addition to always have, such as Kartell, Tom Dixon, Moooi, Alessi household brands such as first-line support, but also the first time, from the luxury of aApparelSector, a new member, that is, for the first time participating Hermes. Furniture back in the early stage of Hermes in the form of outreach had been used, first to expose the scope of its design from the office, to the living room of a restaurant full of furniture design series; but also because it has a number of star designers to help array and reflects the spirit of the brand arts and crafts exhibition design will be the opening day of the current record number of visitors to the Milan Furniture Fair, the most.
The Hermes is a well-known architects Hall and Jean de Gastines Shigeru Ban to design the unique shape of a paper tube houses, this masterpiece is the two designers of the Pompidou Center in Metz. Through the ingenious idea of the two designers, a new paper tube columns to replace the traditional wooden poles used to support the surrounding wall; a series of wavy cardboard paper tube through these columns, not only makes the whole design has a unique sense of movement, and also as wall provide visitors with the necessary privacy; in these cardboard, you can see the iconic Hermes looming pattern to give people a sense of spatial dislocation of hazy; this buildings are open at both ends to facilitate the visitors through the entire space from any direction in which to enjoy the place, including the Enzo mari, Enzo Mari, Antonio Citterio and RDAI Studio. home designers such as Hermes, and inclined studio power to create furniture and a range of decorative home fabric design. All of these designs are intended to allow visitors to feel the Hermes want to create a warm atmosphere and the inner life of the brand concept.
Meanwhile, the hall’s interior is through the roof height difference and the regional dimension has been cleverly divided into different functional areas in order to make the bedroom look comfortable and have some privacy, while others, such as living room, office area and it looks open and with sharing. Which displays the furniture in a concise style, mainly hand-built with a clear traces of its elegant look and smooth lines of work are people there want to have the impulse, which by the RDAI design studio’s artistic director Denis Montel and designer Éric Benqué design “Sellier” furniture chair series as Hermes’s flagship series to launch in the Furniture Fair.
In addition to furniture, the exhibits there are some beautiful vintage wallpaper and fabric patterns are quite striking, most of which belong to a writer to be tempted by designer Hugo Gryckar pattern books to create the printed cotton fabric, and then with the elegant color, extremely elegant retro look (see above). All of these are on display at home since September 2011 specified in the Hermes store sales.
June 29th, 2011 › Global Fashion › Fabiana Semprebom › no comments ›
Recently, a particular trend is gradually emerging, it is in their own backyard office! Drive to work not only save time and oil money, as long as the bubble wake up early in the morning coffee, take a few steps to get started office, is a wonderful thing ah! In addition to convenience, the unique design of a backyard office can also be flexible to show your creativity.
Workpod (by the Ecospace design) is a luxurious, modern backyard office, in addition to compelling the appearance of neat, it also built the office needs of a variety of devices, so you feel at ease in the inside to finish the job. Large transparent windows not only let you enjoy a good view, but also allows you to everyone at any time be monitored to maintain vigilance to prevent falling asleep at work …
Workpod (by the Ecospace design) is a luxurious, modern backyard office, in addition to compelling the appearance of neat, it also built the office needs of a variety of devices, so you feel at ease in the inside to finish the job. Large transparent windows not only let you enjoy a good view, but also allows you to everyone at any time be monitored to maintain vigilance to prevent falling asleep at work …
Workpod (by the Ecospace design) is a luxurious, modern backyard office, in addition to compelling the appearance of neat, it also built the office needs of a variety of devices, so you feel at ease in the inside to finish the job. Large transparent windows not only let you enjoy a good view, but also allows you to everyone at any time be monitored to maintain vigilance to prevent falling asleep at work …
Workpod (by the Ecospace design) is a luxurious, modern backyard office, in addition to compelling the appearance of neat, it also built the office needs of a variety of devices, so you feel at ease in the inside to finish the job. Large transparent windows not only let you enjoy a good view, but also allows you to everyone at any time be monitored to maintain vigilance to prevent falling asleep at work …
June 2nd, 2011 › fashion › Fabiana Semprebom › no comments ›
American designer Diane von Furstenberg women from the 1970s were removed from Manhattan’s top nightclubs, her organization of the party are like?
Legend: September 30, 2010, supermodel Natalia Vodianova and American fashion designer Diane von Furstenberg attended the “Vogue” 90 anniversary. Photo / Eric Ryan
“The mere mention of the day.”
March of the day, the Peninsula Hotel in Shanghai, the Bund on the terrace, Diane von Furstenberg suddenly overcast afternoon in front of Riverview sighed. Two days later, she was in the suburbs of Shanghai to open an old factory, a 500 party. At this point, the most worried about is the mistress of the weather that day. “Will it rain? I’m afraid of the night cold. Zhang Huan studio no heat.”
This is the second time in six months, Diane came to China. Last December, she promised to hold here, a “red ball (The Red Ball)”. “I want everyone to bring.” She told “The New York Times.” In order to plan the opening this spring in Beijing, The Pace Gallery’s “DVF: clothing tour” exhibition, she used that trip to Beijing and Shanghai saw a lot of artists. Just a few days in Shanghai, she met dancer Venus, hit it off again, and Zhang Huan, who immediately clinched it covers an area of 500 mu, modified by the factory site for the dance studio.
The first time in 4 months, Diane with her family arrived there, such as about. Old friends, new friends; the fashion industry, art circles; Asians, Westerners …… March 31 in the evening get together. “I brought Jessica Alba, Natalia (Vodianova), Christian Louboutin has come. Is love me and I love these people, and Franca Sozzani and Betty Catroux.” Diane spoke, he did not forget to check the weather with the iPad forecasts. “Thursday was cloudy. Thank God.”
Red ball must be successful. Even if Diane is a lifetime in this party hostess make arrangements for the continued relevance of this extraordinary experience, because a year ago, she became determined, in the coming years so that the whole Chinese people know her – she said it was her “New Year’s plan.” So, what is there to do a party than a big way, more impressive it?
Diane is not better than the importance of the party, after all, her life is the most important of the two men met at a party. At 18, Diane was still in college studying a nightclub in Geneva, and his first husband met Prince Egon von Furstenberg; 28 years old, she star agent Sue Mengers for the party held a strong current husband, media mogul Barry Diller. In Marie-Helene de Rothschild, and Anne Slater Legend hostess of the last century such as one death or retirement, Diane might be familiar with this era presided over the last party of the Road of women. Whether a small gathering of only a few friends, or can accommodate 200 people dinner, she answers, deal with it smoothly. Her secret?
April 23rd, 2011 › Global Fashion › Fabiana Semprebom › no comments ›
From the French fashion guru Christian Lacroix haute couture in Paris the first week of absence to declare bankruptcy Yohji Yamamoto, the designer brand for a time the crisis sweeping the globe.
Although the financial turmoil, a time for overseas designers felt unprecedented pressure, but also to turn China into the world’s most promising markets. CHIC2010, the U.S. and Europe, Korea, Japan forehead designers can not wait to come yet calm beach.
In the face of brewing a new round of designer fashion, has not yet formed intensive power of the Chinese designer, both enjoying the attention this trend and bring the capital, also faces a Competition and fight. Capital, operations and management, the designers of the insensitive zone is about to become the main battlefield to determine the winner.
When the designer needs of the market, when the ideas are rational management experience, when faced with tempting maverick venture, how to integrate the designer of capital, talent, channel, mode four forces?
Survival, by the transfer priority concern
Consumers are increasingly mature, they are in their own way to realize “the designer creative labor” value.
Looking at the domestic market, the most convincing or most representative of the designer brand, was undoubtedly the “exceptional”, “carbene”, “Giffen” and other leaders. But Apart from them, the designer brand’s overall living conditions in China, and is not optimistic. Quite a number of designer brands at the edge of struggling state product “Game No One Played” situation occur, and the attitude of designer shopping malls to treat the market economy as the degree of side to side.
Fortunately, in China’s large and medium cities, consumers have increasingly mature and all levels of society, occupational groups, are using their own way to realize “the designer creative labor” value.
Two years ago, returned from the French designer Yang Guanhua in Sanlitun, Beijing opened the first women’s custom shop. Experienced a steady increase in sales after the store, starting in 2008, Yang Guanhua operating results began to surge, “a little busy here.” More than 300 VIP membership is her original location Jinling class, or even a customer once urged her to open stores in Shanghai and Hangzhou.
Designers such as Yang Guanhua a few. From a market point of view of supply and demand, a large number of industrial clothing brand emergence of a Bobo, the trend of similar elements of people may feel tired, to lead the fashion is becoming increasingly weak, while the designer is sparkling, unique, eye-catching.
Designer has a good innate gene. Other than the traditional designer clothing brand, the main advantage of designer brands, designers design more distinctive personality and style, more play space, a more sophisticated and long-term planning. In the traditional brand model, when designers design for other brands, there will be a binding sense of design is often subject to the business model, brand positioning and cultural factors limit, the designer thought would be displayed.
There is also a natural designer branding advantage: the designer itself is a brand endorsement. When designers get some honor, you can accordingly improve their brand awareness, to increase the confidence of distributors and retailers. This is a designer brand awareness in access to the largest advantage.
In addition, from the perspective of commercial channels, an associate department stores in China under the face of increasing homogenization of the embarrassment, the introduction of even a small minority are more distinctive designer brand, after a bit of the magic of difference.
Capital, and cooperation in the Game contest
4 times a year garment industry cash-flow characteristics to facilitate rapid recovery of investment, attracting institutional investors and capital holders. But capital is always restless, always place the trial of strength and cooperation.
Jinghong young designers have a party called FASHION FLORAART DESIGN design center, with a deep foundation of its own and unique style is a fancy Italian brand, which won a lucrative venture capital, which she helped develop the brand for sub-brands in the Chinese market OCCHI VIVI.
In recent years, foreign brands to spend to create sub-brands, private label designer support, has become an important source of capital, the designer of the brand. These foreign brands in China and eager hearts and the strength of the heart, often will look to focus on those with a self-designed brand of 5 to 10 years of excellent designers, or invest in its own designer brand, or co-create a new brand.
FDS Liu, chairman of the Chinese capital in the literature view, “China’s garment industry has only just come to manufacturing times, is stepping into commercial age, which is obviously a good opportunity to combine the capital and fashion.”
Some well-known domestic brands are taking a similar clothing line, the main brand positioning and style has become firmly rooted, narrow room for innovation, the rewards continue to invest in a limited, but if the start-up funds to create a sub-brand, it is likely to reap substantial Brand and economic benefits. Therefore, some designers will meet the requirements to enter their stuff.
Obviously, this is the area of capital into a form of clothing. Since the economic crisis, Carlyle and other international professional investment institutions have been handed out to domestic garment enterprises olive branch, frequently billion capital injection for the industry to clearly see the specialized investment institutions began to test the water of traditional industries. According to the authoritative data analysis, in the same period, the traditional industry average of 40 times the rate of return, while the high-tech enterprise that only 5 to 20 times. Well-known designer Wu Xuewei said garment industry is the 4 quarter of the cycle, and soon will be able to recover the funds, which is very attractive to institutional investors and capital holders.
Capital to, but can be subject to capital is a small number of popular designers. Talking about personal feelings awaken party, said the designer can be recognized by the capital there are two types, one is to have a deep foundation design, durable design capacity, and have made the brand experience or ability, director of the designers, they know how to to operate a brand, character mature, inclusive, strong sense of teamwork. The other is the cutting edge designers, with a very personal design style, but such designer brand continuity in the design of force, and market aspects of fit is not ideal, the operation of a high difficulty index.
Walk the balance beam in the business operations
Business model is no different to the mode of operation of Chinese designer can refer to, they still need more time and effort to learn and accumulate on the various aspects of design and business knowledge.
Ying is the main exhibition room by a famous fashion designer of Chinese foreign markets, but also to overseas designers into one of the more fortunate. In 1998, she was “Dream of Tibet” special conference was hailed as the fashion industry “turned out a dark horse”; 2003, she was registered in Shanghai, the designer Claire Fang; 2004 年, Claire Fang senior in Paris Garment Exhibition completed his “debut.”
She brands the way operation is set up studios in Beijing and Shanghai every year with their own designer labels in Paris haute couture show, on a quarterly basis will be in the works, including France, Switzerland, exclusive designer boutiques display and sales. Gradually, Claire Fang brand clothing in Europe, with not a small customer base. Meanwhile, her studio in Shanghai, brand clothing for a number of European services, and some clothing design studio in Shanghai, and she accomplished, and production in China.
However, Fang Ying influence of designer brands and market share remain at a certain range. There are various reasons, but the room Ying admitted that he is a very emotional Xingqingzhongren, daily sales reports and figures to see that she was feeling the pain, she was more inclined to make a simple, casual, relaxed professional designers.
Fang Ying’s mind can represent a lot of fashion designers. Achievement of a successful designer brands, capital, talent, channel, mode four forces is indispensable. The mode of operation of Chinese clothing in Europe and America for more than a little lag and immature, and buy hand-made and associated system such fundamentally different strategy to follow do not quite seem appropriate. Many designers have said that at present, China’s costume designer brands can be no reference to the operational mode shape, designers are often difficult to find among the designers and operators to balance.
The reason why designers are flocking to investment institutions, not just for the designer to find money to support development and growth, designers also hope that large institutional investors have access to modern management concepts and modes of operation.
“The strength of institutional investors is an important aspect of investigation, more importantly, whether the designer should look at each other to launch a designer brand of determination, patience, high-quality operating team, the international design process, system of promotion strategy and operation of the brand means superb. “Wuxue Wei said.
Fashion design industry in China, the accumulation of weak management, logistics management, inventory management, cost control, new product management, data management, all aspects of the lack of modern enterprise management intervention, and these aspects are already present achievements in a high-quality designer brands The essential factor. Cost control, for example, in addition to strictly control the production process to reduce costs and logistics aspects, the desired innovations in style and ultimately, selected materials bold experimental attempt, this part of the cost may be enormous, and how to limit it controllable range is not trivial.
Is no doubt the company can help designers avoid making personal risks. As a member of the company processes, designers easier to understand, want to fly its own brand, you need a down, work hard in the spirit of the market and consumers who never easy to pay homage.
Side of the coin, as compared with the United States and Europe, although the construction of the system designer is not yet mature, but the growth environment is relatively relaxed. Commercial channels are often abroad monopoly brand into the first store is an extremely difficult task. Fashion business abroad also extremely sensitive sense of smell, popular very quickly change the product was not immediately eliminated. From this perspective, the Chinese designer competitive pressures now and not too great, there is enough time and energy to learn and accumulate knowledge on the design and business.
